Make sure your website promotes your brand. Design an interesting logo and create a unique color scheme for your site. If you are not the designing type you can hire a professional to design your logo. They can make your ideas into a neat and desirable logo. When people see your logo they should think of your website. Figure out your target audience and design your website to suit their needs. If you are catering to an older audience, make sure your website is easily maneuverable. You may need to point out things that might be obvious to a younger crowd. Know your audience. And, of course, have a catchy tag line. It should be short, sweet, and memorable. Think of famous slogans. They are all under five words. Make your slogan catchy.